In this video, we take a look back at one of our favorite projects of 2020, a video marketing campaign for the Kalona Brewing Company. What makes this story unique? The star of the video, Jesse, had an original idea and filmed it using his cell phone. He then sent it in via Facebook to KBC and the marketing director at the brewery saw an opportunity to turn it into a campaign. This just goes to show – if you have an idea – go for it! You never know where it will lead.