John and Emily Choate started Storyline Multimedia in early 2019. Before that, John had been working at the University of Iowa as a Creative Media Specialist for about 7 years. During that time, John completed his Bachelor’s in Graphic Design and Media Arts and started doing photography and video work on the side. It was also at this time that Emily completed her MBA and completed her CPA. With the power of the perfect left/right brain combo, it was time to launch Storyline Multimedia.

When John and Emily started working on a name for the business, they went through a series of ideas before eventually landing on Storyline. The thought that led to Storyline was this: if you took away all the equipment, the lighting, and the cameras John would still want to hear people’s stories. Stories have the power to influence people and there is so much to learn from one another. Stories have the power to change the trajectory of someone’s life for the better.

A couple of months into running Storyline full time, it was pretty apparent that business owners have powerful stories if you can identify what drives them, what inspires them, what lessons they’ve learned on their journey, and what advice they have for others walking the same path. Storyline has completed projects with doctors, construction workers, hairstylists, real estate agents, medical supply companies, non-profit organizations, and many more. They all have one thing in common – their journey started with wanting to help others in some way, shape, or form.

The reality is that we all have more in common than we think, but sometimes that’s not conveyed when you post a single picture of a product or service. What inspired that product to come to fruition? How did it impact the product creator and those around them? How would it change someone’s life? Would it make it better? Storytelling through video shows your customer why that product and/or service will make their life better and easier. If you share your passion, people will connect with that and want to be part of it.

At Storyline, we believe that YOUR story matters and is WORTH telling. Let us tell your story.

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